FARMING
The Genetic Advantage
The focus is to supply superior genetic material, which are sourced from all over South Africa to obtain a diverse and successful genetic pool to meet the demands of the stud and commercial beef industry. The KM Group female herd is chosen carefully so that they are quiet, fertile, feminine, sound, possess good milking ability and as such are a uniform cowherd. The criteria they want their bulls to exhibit include: fertility, masculinity, temperament, mobility, marbling, and structural soundness. It is these bulls, which will perform in both the stud and commercial environment.
The KM Group Customer
Our market research (which includes the geographics, demographics, psychographics and the geodemographics) has shown that the average Lowline customer, excluding the commercial buyer, has small acreage, is a dual income producing household, has had minimal previous experience with cattle and there is a high percentage of women and children involvement. As such they want small, quiet, high value cattle. This is why it is so important that we provide such detailed and on-going after sales support.
The KM Group Guarantee
KM Group is synonymous with quality. The facilities and stock are first class with undercover embryo transplant facilities and feeding stalls, bull sheds, laneway system, improved pastures and fully irrigated pastures. All stock come fully registered with SALCA, are fertility guaranteed, Breedplan recorded and DNA tested. Furthermore all bulls are GeneStar tested for Marbling, Tenderness & Feed Efficiency. This is supported by continued after sales service and expert advice.
After Sales Service
This is what KM Group Farming Department is all about. KM Group guarantees to look after its customers for as long they require, providing them with all the necessary information and help them need. We produce regular newsletters, run Care and Management Courses, hold annual field days, provide free advice and host information days. To help facilitate this service we now offer a fitting service where we will also show your cattle for you. We will break them in, train them and show them at both Royal and local shows, as you are able to tap into the staff that KM Group already employs. The results speak for themselves with many of our clients winning and becoming broad ribbon recipients.